Educational Seminar for 2017, “Selling Against Online Travel Agencies (OTAs).”
April 27 @ 10:00 am - 3:00 pm$69
The Maine Innkeepers Association, in conjunction with the Education Committee of the Association, is pleased to announce the second of our annual series of educational seminars for 2017, “Selling Against Online Travel Agencies (OTAs).” This event will be held on Thursday, April 27, 2017 at the Hilton Garden Inn Downtown Freeport. This is an all day seminar and currently is scheduled to run from 10:00 am until 3:00 pm and includes lunch. The cost for the seminar is $69 per person.
The Hilton Garden Inn Downtown Freeport has extended a fabulous room rate of $109. Ask for the Maine Innkeepers rate.
It is costing hoteliers 20-30% of their average rate every time a guest books through an online travel agent – and many times your front desk agent may have had the chance to make the reservation directly. Don’t send those callers online – capture them directly and save the fees!
Are OTAs taking too much of your hotel’s revenue? In this class, participants will learn what OTAs are and their purpose in the market place. The course will explore the OTAs that exist and the financial impact of the OTA model on booking revenue.
- Identify the differences between the retail, merchant and opaque OTA models
- Understand the actual costs affiliated with each model and the impact on the hotel ADR
- Understand the pros and cons for travelers who book via OTAs
- Learn a method to convert callers from booking online to booking direct
- Practice a process to encourage direct booking by in house guests
Dave Hamilton has the distinction of becoming the first, full-time employee for Signature Worldwide. He joined the company in 1992 as a director of training, became vice president of training in 1995, and moved onto senior vice president and company principal a year later. Dave, who has more than 30 years of hospitality industry experience, knows first-hand the challenges faced in today’s very competitive marketplace. He has gained a wealth of knowledge by working directly with hundreds of hotel managers, and thousands of sales and service personnel across the country.
Dave has used his personal exposure to develop many of Signature’s training programs, which have been implemented throughout the United States, Canada and Europe. He is now responsible for Signature’s sales and service training at contact centers, casinos and spas. Dave also works with clients to custom design training that focuses on the guest experience. Prior to working at Signature, he served in a management capacity at a variety of different hotels. A graduate of the State University of New York at Delhi, Dave is a prominent industry speaker and educator.
Mark your calendars, save the date and if you have any questions please call Jennifer or Steve at the Maine Innkeepers Office at (207) 213-2060 or send us an e-mail at email@example.com.
Looking forward to seeing you there!