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2017 Seminar – “Best Practices in Acquiring your Target Customers”

March 2, 2017 @ 10:00 am - 3:00 pm


The Maine Innkeepers Association, in conjunction with the Education Committee of the Association, is pleased to announce the first of our annual series of educational seminars for 2017, “Best Practices in Acquiring your Target Customers.” This event will be held on Thursday, March 2, 2017 at the Embassy Suites at the Portland Jetport. This is an all day seminar and currently is scheduled to run from 10:00 am until 3:00 pm and includes lunch. The cost for the seminar is $69 per person. The Embassy Suites at the Portland Jetport has extended a fabulous room rate of $105 for those needing to stay over. Please contact the Sales Department directly and ask for the Maine Innkeepers rate. 1-207-775-2200.

Properties of all sizes spend valuable resources on web design, branding, and user experience; and your booking engine solution must do the same. Your property needs an infinitely customizable booking solution including look and feel, shopping/booking path, multilingual descriptive content, imagery and videos, a la carte retailing, and upselling – all while converting at nearly twice the industry average. In a 2015-2016 case study, early adopters of fully-responsive and customizable Booking Engines, like SynXis, saw conversion uplift of 24% on desktop and 112% on mobile devices (defined as tablet and smartphone combined). With over 400 customizable attributes that help you define the shopping experience for each individual guest’s needs and preferences, ensuring the right information is being delivered at the right time to the right person is crucial. Imagine the near future when your guest’s experience begins not at check-in, but with your brand’s device-responsive, fully-branded, and customized booking engine, empowering them to shop how they wish, and inspiring them to commit more of their travel budget to you before ever having stepped on property. Well, the future is here and we will show you how to utilize the right technology to set your properties apart from the competition.

Lina Serpil Rotchadl currently resides in Washington, DC with her husband working out of Sabre’s Bethesda, MD offices. Having graduated from the School of Hotel Administration at Cornell University in 2008 with a Bachelor’s degree and in 2015 from the University of Chicago’s Booth School of Business with an MBA degree, Mrs. Rotchadl has a strong background in hospitality, strategy, and international business. Upon graduation from Cornell, Lina was hired by Sabre Hospitality Solutions, a division of Sabre Corporation. Sabre Hospitality is one of three business units within Sabre that leverages the strength and breadth of Sabre’s technology, marketing and distribution tools to bring hotel suppliers a global end-to-end solution. As Director of Sales in North America, Mrs. Rotchadl manages the relationship between Sabre Hospitality’s Digital and Distribution arms with prospective clients. Lina’s primary focus and area of expertise has been to surrounding brand.com acquisition strategies, website design, development, and on-going e-marketing distribution for some of the country’s most notable clients. Having jumped from Account Management to Business Development has enabled Mrs. Rotchadl to take a more consultative approach to understanding and solving clients’ problems, a sales style harnesses long-term partnerships and trust with each customer. Mrs. Rotchadl also writes regular blog posts for the Sabre Hospitality website – check her out on the blog http://www.sabrehospitality.com/resources/hotel-marketing-blogs

After lunch there will be a panel of Lodging Members to discuss Best Practices moderated by Peter Twachtman of Migis Hotel Group. Please keep an eye out for registration for our next Seminar in April that ties into this as a two part seminar series, “Selling Against Online Travel Agencies (OTAs),” presented by Signature Worldwide.

A registration form is included in this mailing. Mark your calendars, save the date and if you have any questions please call Jennifer at the Maine Innkeepers Office at (207) 213-2060 or send us an e-mail at jennifer@maineinns.com.

Looking forward to seeing you there!


March 2, 2017
10:00 am - 3:00 pm


Jennifer Sevon


Embassy Suites at the Portland Jetport
1050 Westbrook St
Portland, ME 04102 United States
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(207) 775-2200

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