The Great Falls Balloon Festival was started in 1992 by a group of  civic-minded individuals who saw a need for a community event that would enable various local non-profit groups to raise awareness to their cause, while raising money and promoting the Lewiston-Auburn area (L/A East as it is known locally) as a tourist destination.   Located on the banks of the beautiful Androscoggin River, the Festival quickly became a huge success, attracting crowds of approximately 100,000 visitors annually.  For more info